Case Study – Allied MGF Pte Ltd
Client Overview
Company: Allied Manufacturing Pte Ltd
Industry: Manufacturing
Website: www.alliedmfg.com.sg
Location: Singapore
Allied Manufacturing Pte Ltd is a leading manufacturer in Singapore, specializing in the production of high-quality precision components for various industries. With a strong reputation for innovation and reliability, Allied Manufacturing has served clients across the region for over two decades.
Objective
- Modernizing the Design: Creating a contemporary, clean, and professional look that reflects Allied Manufacturing’s brand and industry standards.
- Improving User Experience: Ensuring easy navigation and accessibility across all devices, with a focus on mobile usability.
- Enhancing Content: Updating and reorganizing content to effectively communicate their capabilities, services, and expertise.
- Optimizing for SEO: Implementing on-site SEO strategies to boost search engine visibility and attract more organic traffic.
- Integrating Modern Tools: Incorporating tools like Google Analytics for tracking and allowing for future enhancements such as a blog or customer portal.
Challenges
Legacy Content Structure: The existing website had outdated content and a structure that was not conducive to modern web practices, making it difficult for users to find information quickly.
Mobile Responsiveness: The previous site was not fully optimized for mobile devices, leading to a suboptimal experience for users accessing the site on smartphones or tablets.
SEO Deficiencies: The old website had minimal SEO implementation, resulting in lower search engine rankings and limited online visibility.
Our Solution
Comprehensive Audit: We started with a thorough audit of the existing website to identify strengths, weaknesses, and opportunities for improvement.
User-Centered Design: We redesigned the website with a focus on user experience, incorporating a modern, responsive design that provides a seamless experience across all devices. The design also reflects the industrial nature of Allied Manufacturing, with a focus on clean lines and professional aesthetics.
Content Revamp: The content was restructured and rewritten to be more engaging, concise, and informative. We also ensured that key information about services, capabilities, and industry certifications was prominently displayed.
SEO Optimization: We implemented on-site SEO best practices, including keyword optimization, meta tags, and a more logical content hierarchy to improve search engine rankings.
Testing and Quality Assurance: Before launch, the website underwent rigorous testing to ensure that all functionalities worked smoothly across different browsers and devices. We also provided training to the Allied Manufacturing team on how to manage and update the website content going forward.
Conclusion
The successful revamp of the Allied Manufacturing website highlights our ability to transform outdated digital assets into modern, effective tools that drive business success. By focusing on user experience, content clarity, and SEO, we were able to deliver a website that not only meets Allied Manufacturing’s current needs but also positions them for future growth.
Before
After
