Case Study – River Hongbao 2022
Client Overview
Client: River Hongbao Organizing Committee
Event: River Hongbao 2022
Location: Singapore
Background:
River Hongbao is an annual event in Singapore celebrating the Lunar New Year, featuring cultural performances, displays, and fireworks. The 2022 edition aimed to foster community spirit in a safe, engaging, and festive environment despite the ongoing challenges of the COVID-19 pandemic.
Objective
Safe Public Engagement:
Ensure the safety of attendees by adhering to COVID-19 guidelines while maintaining the event’s festive atmosphere.Enhanced Digital Experience:
Leverage digital platforms to engage a broader audience, enabling participation both in-person and virtually.Cultural Preservation and Promotion:
Showcase traditional Chinese culture through interactive displays, performances, and educational content, ensuring cultural continuity and education.
Challenges
COVID-19 Restrictions:
The event needed to comply with health protocols, including crowd control and social distancing, limiting in-person attendance.Hybrid Engagement:
Balancing in-person and virtual experiences to create an immersive event for all participants.Technological Integration:
Integrating digital components like live streaming and virtual tours without compromising the event experience.
Our Solution
- Myware Pte Ltd, led by Johnny, created and maintained the River Hongbao 2022 website during the Chinese New Year holiday period. The website served as the central hub for event information, virtual participation, and interactive content.
- To enhance engagement, Myware Pte Ltd developed a custom JavaScript-based game that allowed users to interact with the event in a fun and meaningful way, blending traditional themes with modern technology.
- The event was held with limited in-person attendees, with strict safety measures in place. Simultaneously, a robust digital platform supported live streaming of performances, virtual tours, and online activities.
- Virtual attendees could explore the event via 360-degree tours, watch live performances, and participate in workshops and contests, replicating the in-person experience as closely as possible.
Conclusion
River Hongbao 2022 was a testament to the potential of hybrid events in maintaining cultural traditions and public engagement, even under challenging circumstances. The website and interactive game developed by Myware Pte Ltd played a crucial role in the event’s success, demonstrating how technology can enhance cultural experiences and broaden participation.
